Vision
Our Sense of Purpose
Meet The Founders
From insight to impact — led by experience.
With 15+ years at the crossroads of architecture, engineering, and disruptive tech, Kiril pioneers data-driven innovation in simulation, AR/VR, and digital twins. Through anthropocentric design and design thinking, he transforms complex technical challenges into intuitive solutions, delivering measurable impact and strategic advantage. As former Head of Product and experienced technology leader, he drives ProtoBuild Dynamics’ vision-turning cutting-edge technology into real-world success.
Kiril leads PBuild.io, our in-house product laboratory, where prototypes, data tools, and product analytics frameworks come to life — turning insight into innovation at every stage of development.
Certified Agile Systemic Coach, Professional Scrum Master (PSM), and Professional Scrum Product Owner (PSPO).
Product Strategy I Data-Driven Innovation I Emerging Tech I Anthropocentric Design I Digital Transformation I Agile Coaching
With a PhD exploring how people acquire and apply skills in evolving professional environments, Irina’s career spans a decade of human-centered research, systemic innovation, and strategic foresight. She excels at translating complex cultural and social insights into actionable strategies for digital innovation and sustainable growth. At ProtoBuild Dynamics, Irina transforms visionary research into practical solutions, ensuring every product deeply resonates with real-world human needs and drives meaningful impact.
Irina leads Skiln (SkillNexus), our strategic learning practice that builds the capability foundations for lasting transformation in digital and organizational change.
Certified Evaluator of EU Programmes, National VET Team Expert, International Education Policy Advisor, National Representative in EU Labour Market and VET Advisory Groups, and Member of the European Digital Education Hub.
Human-Centered Research I Systemic Innovation I Strategic Foresight I Cultural Insights I Sustainable Growth
Our Work
Where vision becomes product — and purpose meets execution.
Research & Foresight
- Strategic Direction & Market Intelligence
- UX & Human Insight Research
Systems Thinking & Simulation
- Complex System Mapping
- Scenario Planning & Predictive Modeling
Product Vision & Strategy
- Pre-Concept & Concept Development
- Product Management & Go-To-Market Planning
Prototype & Validation
- MVP Prototyping & Validation Frameworks
- Usability Testing & Market Feedback Integration
Strategic Learning & Future Skills
- Foresight & Strategic Thinking Training
- Upskilling for Digital & Transformative Technologies
- Innovation & Ecosystem Enablement
Innovation Scouting & Ecosystem Strategy
- Disruptive Technology Integration (AR/VR, AI, Data APIs)
- Collaborative Innovation & Strategic Partnerships
Partners in Product & Progress
We collaborate with select development partners who also trust us to guide their own digital journeys.
How We Work
Why We Exist and What Drives Us
Start with Why
Purpose is Our Foundation
At ProtoBuild Dynamics, we start with why — not as a slogan, but as a discipline. We believe that every great product, team, and company begins with a clear sense of purpose and a deep understanding of the humans it serves.
Our Dream
We Build Products with Purpose
Our dream is to build products with purpose — digital solutions that don't just function, but make a meaningful difference.
Humans at the Center
Innovation Begins with People
We put people at the center — not just as users, but as co-creators and catalysts of transformation. Human potential isn’t an afterthought. It’s the engine of innovation.
Mission Over Metrics
We Build What Matters
We are vision-led and mission-driven. We're not here to ship for the sake of shipping. We build what matters.
A Lean, Product-First Mindset
Focused. Fast. Outcome-Driven.
That’s why we follow a product-first, lean mindset — constantly prototyping, validating, and learning. We’re focused, not flashy. We measure success not in features, but in outcomes that empower and endure.
Missionaries, Not Mercenaries
We’re Here for the Long Game
We are missionaries, not mercenaries. Every product we shape reflects our belief: that real innovation happens when purpose drives the process — and people remain at the heart of every solution.
Our Innovation Engine
The space where strategy, prototyping, and data-driven insight converge to turn bold ideas into validated digital products.
The RADA Framework
At ProtoBuild Dynamics, we developed the RADA Framework to unite data-driven logic with human-centered design. RADA stands for Rational And Design-driven Approach — a unique methodology that bridges the analytical rigor of systems thinking with the creative depth of design thinking.
It’s how we guide organizations from abstract ideas to actionable, scalable solutions. RADA helps identify real user needs, validate assumptions early, and architect strategic prototypes that align human desirability with technical feasibility and business viability.
Whether you’re transforming a legacy process or building a new digital product from scratch, the RADA Framework ensures every step is both intentional and intuitive.
Learn more at radaframework.com.
Welcome to PBuild.io—our very own innovation lab, where curiosity sparks invention, data fuels discovery, and every bold idea is methodically transformed into brilliant reality.
ProtoBuild Dynamics proudly introduces PBuild.io, our dedicated in-house product laboratory focused on prototyping, data analytics, and data-driven decision-making. At PBuild.io, we transform ProtoBuild Dynamics' visionary concepts into functional, tangible prototypes, rigorously tested and optimized through every development stage.
With a strong emphasis on user data and analytics, PBuild.io employs advanced methods to evaluate product and concept viability, ensuring precise insights into user engagement, market fit, and overall product performance. Our data-centric approach empowers informed strategic decisions, enabling products to continuously evolve based on real-world evidence and feedback.
PBuild.io embodies ProtoBuild Dynamics' commitment to innovation, agility, and human-centric technology, bridging the gap between groundbreaking ideas and practical, successful solutions.
Learn more at PBuild.io.
SkillNexus: Learning That Enables Change
SkillNexus is our strategic learning practice where capabilities take center stage and transformation becomes truly possible.
Developed by ProtoBuild Dynamics, SkillNexus — also known as Skiln — is a consulting-driven capability initiative designed to empower organisations navigating digital and organisational change. We don’t just teach skills — we build the learning foundations that make technology stick, teams evolve, and strategies succeed.
At Skiln, we partner with clients to surface hidden capability gaps, design targeted upskilling pathways, and align learning with the demands of modern work. Each engagement is rooted in real diagnostics and refined through pilot-tested, role-aware interventions — ensuring learning drives not just knowledge, but momentum.
Combining systems thinking with deep transformation expertise, Skiln helps organisations move from intent to impact — one learner, one capability, one strategic outcome at a time.
True transformation doesn’t begin with technology — it begins with people who are ready to grow. And learning is where that readiness starts.
Learn more at Skiln.io.
Get In Touch
Have questions or want to discuss a project? Send us a message, and we'll respond as soon as possible.
Got a bold idea? So do we. Hit the button to email us—we’re listening.
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